Localization is the process of customizing the strings used in EmpowerID applications and interfaces. As the word "localizing" suggests, you can set up different language locales, but you can also set up different locales for different tenants. Any visible text, from labels to email notifications, has properties and objects associated with it that you can bind to a localized string of text. Each EmpowerID Person has a property that determines which localized version they see in EmpowerID applications, pages, and email notifications. This allows users with different language preferences to see EmpowerID applications and interfaces in their preferred language at run time.